Katsuya Eguchi of Nintendo has explained the purpose behind including ‘Wii’ within the name of their new console, explaining that “there were also things [with Wii] that we weren’t able to accomplish with that system, that we would have liked to see in it. Wii U is kind of the natural progression in looking at what we did, how we changed gaming.”
He went on to say:
This is the next logical step for us and we wanted to convey that in the name. in addition to that there are many Wii users out there – and we are very appreciative of this – who invested in lots of peripherals, such as more Remotes, balance boards, Classic Controllers, and they can continue to use these peripherals with Wii U as well. We wanted to make sure they understood that.
I still believe the name could do more harm than good, but I’m assuming Nintendo has more data than my anecdotal evidence. For the most part though ‘Wii U’ is just annoying to say. Even so, I am getting used to it.