Michael Pachter has said that if games cost $50 on the Wii U, Nintendo is “making a mistake”. The thought process is that this “would signal to the public that the Wii U is of lower quality than the other consoles”. But to me, this feels like a mis-placed appreciation of psychology.
It’s true that pricing affects perception. When something costs more, people believe it’s worth more. But in a world where mobile games exist, and plenty of experiences can be enjoyed for less than a dollar, $50 already carries that higher perceived value. Tacking on $10 would just be a jab at gamer’s wallets.